A/B Testing is essential to evaluate how different consumers engage with different strategy and scenario of a product. This test helps a business in making changes to promote winner strategy and scenarios for broader customer base.
First, an experimental design is built to a clean test with control using randomized digit groups. Second, the strategies and scenarios are tracked, evaluated and compared to form a consensus on winner strategy. Third, expert decision and use of winner strategy is put in place and rolled out to wider base.
First, an experimental design is built to a clean test with control using randomized digit groups. Second, the strategies and scenarios are tracked, evaluated and compared to form a consensus on winner strategy. Third, expert decision and use of winner strategy is put in place and rolled out to wider base.
1. Experimental Design
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2. Statistical Testing
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3. Expert Decisions
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MATRiX provides an automated A / B Testing Software which has Originations, Credit Line Assignment, Collections as the modules. The software also provides solution for re-randomization and Random Digit group testing.
